"When a healthy root, a balanced scalp and individually cared for hair are in perfect balance, then to my understanding this symbiosis fulfils naturally beautiful hair. „
- Elizabeta Zefi
INTERVIEW WITH ELIZABETA ZEFI
1. WHAT INSPIRED YOU TO START YOUR OWN HAIR CARE LINE?
I’ve always been deeply passionate about hair and beauty. Over the years, working with countless clients and hearing their hair concerns inspired me to create solutions that were both effective and luxurious. I wanted to craft a line that emphasized the importance of a healthy root, balanced scalp, and individually cared for hair.
2. TELL US ABOUT YOUR ORIGINS AND YOUR CAREER PATH?
I started my journey as a hair artist with a simple dream and a lot of dedication. My early career was shaped by hands-on experience in various salons where I honed my skills and developed a deep understanding of different hair types and needs. This journey fueled my desire to innovate and create products that truly make a difference.
3. YOUR CREATIONS ARE TIMELESS OBJECTS INSPIRED BY NATURAL INGREDIENTS.CAN YOU TELL US ABOUT YOUR PASSION FOR HAIR?
My passion for hair goes beyond styling; it’s about nurturing and caring for each strand. I believe that beautiful hair starts from within and is sustained by using products that are free from harmful chemicals and rich in natural ingredients. This philosophy is at the heart of all my creations.
4. HOW DO YOU CREATE YOUR HAIR PRODUCTS? WHAT WAS YOUR FIRST CREATION?
Creating my hair products is a meticulous process. It starts with extensive research on natural ingredients and their benefits. Each product is formulated to address specific hair concerns while maintaining overall hair health. My first creation was a set of hair lines and a special nourishing scalp treatment, designed to rejuvenate and balance the scalp, setting the foundation for healthy hair growth. And later I added other hair lines, such as the new divine line.
5. DESCRIBE YOUR HAIR CARE LINE IN SHORT FACT POINTS?
Natural Ingredients: Each product is made with carefully selected natural ingredients.
Holistic Approach: Focuses on the health of the scalp, roots, and hair.
Eco-friendly: Packaging and processes are environmentally conscious.
Effective Results: Proven to deliver noticeable improvements in hair health and appearance.
6. WHAT'S THE MISSION AND VISION OF YOUR HAIR CARE BRAND?
Our mission: We rethink hair care by creating honest products that are rich in natural ingredients to create the most beautiful hair feeling.
Our vision is to be a global & leading hair care brand that stands for efficacy & premium quality, assuring a lifetime of strong & healthy hair.
7. WHAT ROLE HAS YOUR HAIR CARE LINE PLAYED IN THE HAIR CARE INDUSTRY?
My hair care line has introduced a new standard of excellence by combining luxury with efficacy. It has encouraged both consumers and professionals to reconsider the importance of scalp health and natural ingredients, influencing a shift towards more holistic hair care routines. We were really on of the first to create our bestselling Hair Growth- Detox Serum to help with fine hair.
8. WHAT IS YOUR WEEKLY HAIR RITUAL?
My weekly hair ritual includes a deep cleansing and nourishing routine. I start with a scalp exfoliation with our peeling shampoo, followed by a hydrating shampoo and conditioner.
I also use our divine hair mask once a week to maintain moisture and strength. In my bag, I always have my multi moisturizing spray with me in my bag, which you can use for the hair and body. Smells so good.
9. What would you have done if you had not become a business woman or hair dresser?
If I had not ventured into the hair industry, I would have likely pursued a career in wellness or natural health. I have always been fascinated by the power of natural remedies and their ability to transform lives.
10. WHAT´S THE DRIVING FORCE FOR YOU?
Apart from the hair business, I am passionate about organic food and nutrition. I love exploring new wellness trends and integrating them into my lifestyle. Additionally, I enjoy spending time with my family and traveling to discover new cultures and beauty secrets from around the world. I so love to go to Crete for my family summer holiday.
12. YOU ARE A MOM OF TWO. HOW DO YOU HANDLE IT ALL?
Being a mom of two is a wonderful but challenging role. I manage by maintaining a balance and prioritizing my time. My family is my greatest support system, and their encouragement gives me the strength to juggle both my business and personal life effectively.
13. WHAT WOULD YOU SAY TO A YOUNG BUSINESS OWNER WHO IS STARTING OUT?HOW DO YOU SEE THE WORLD OF HAIR AND BEAUTY DEVELOPING?
To young business owners, I would say stay true to your vision and be persistent. The journey may be tough, but your passion and dedication will pay off. As for the world of hair and beauty, I see it moving towards more sustainable, health-focused products that emphasize natural beauty and holistic care.
This interview showcases Elizabeta's passion, journey, and vision, making her brand relatable and inspiring to potential customers.